Our Story

Priscilla Fuentes is a Master Hair Artist and visionary entrepreneur, best known for her glamorous, meticulously crafted hair creations. Drawing inspiration from her advanced training in Los Angeles and New York, America’s top beauty capitals, Priscilla honed her expertise in color, highlights, and precision techniques. She is a Great Lengths Certified Platinum Stylist and a sought-after name for bridal and special event styling. Her talent has been showcased at New York Fashion Week, and her work continues to grace some of San Antonio’s most high-profile events.

But behind the beauty is a story of grit, passion, and transformation. Priscilla opened Crown Couture Salon in 2020, at the height of the COVID-19 pandemic, while navigating the personal challenges of being a newly single mother and going through a divorce. What began as a dream in 2015 became her crowning achievement: a full-service, luxury salon nestled in the heart of Alamo Heights, one of San Antonio’s most prestigious neighborhoods. Crown Couture Salon is a reflection of her resilience and artistic spirit, an open, modern space featuring crisp white tones and chic décor designed to inspire creativity and confidence.

More than a salon owner, Priscilla is a mentor and role model. As a mother of three and a self-made businesswoman, she understands what it takes to build success from the ground up. Her next chapter includes launching private salon consultations to support aspiring stylists and entrepreneurs, sharing not just her styling skills, but the real-life lessons that shaped her journey from single mom to successful salon founder.